June 24, 2024

Get Savvy with Social

It’s no secret that accountants and auditors tend to lag behind other businesspeople when it comes to utilizing social media for business. One reason: Some accounting professionals believe engaging in social media is a waste of valuable time: Especially during busy season, they may argue, it’s hard to justify spending time online while juggling tight deadlines. 


Newsflash: Engaging social media is not a waste of your time; we promise you that. Collemi Consulting has personally interacted via social platforms with hundreds of accountants and auditors of all backgrounds and levels of expertise, and we can attest to the fact that many of these exchanges have proven to be very beneficial, helping us to win new business, meet new contacts, educate our peers, and stay on top of trends and new ideas in the industry. 

Here how to maximize your social media efforts — and gain more exposure for you and your business.


Have a professional presence.

Whether you’re using LinkedIn, Twitter or another social media platform, put some thought and effort into your profile page so people who come across it will want to connect with you. For instance, if you’re creating a LinkedIn page or profile, include a professional photograph and highlight your background and depth of experience. Use key industry buzzwords that highlight your strengths and expertise so that potential contacts can find you.


Share your knowledge.

At Collemi Consulting, we make it a point to follow certain regulatory authorities in the industry that create the rules and standards, and we’re always passing along new information to our LinkedIn followers. Sometimes we’ll share an article highlighting a new standard or we’ll throw out a question about a challenging auditing procedure and see where people are struggling. Whatever information you choose to share, consider changing up how you share it to keep followers engaged. For instance, in lieu of posting an article on a new accounting standard, you might create a YouTube video explaining it or show a graphic that lays out the critical points. The purpose of these types of posts is to provide value to people and spark conversations. You’re not just throwing out information; you’re starting a discussion. 


Comment on other people’s posts.

One of the best ways to engage with others on social media is to put in the effort to really get to know people. It’s not magic; you just need to be genuine. At Collemi Consulting, we like to see what our followers are sharing on LinkedIn, and we’ll often jump into a discussion on one of our connection’s pages. Some social media experts recommend this rule of thumb: Try to comment on at least five other posts for every post you publish yourself. Remember, social media is a two-way street: You’re looking to have an exchange of ideas that will lead to a professional relationship.


Don’t do generic reach-outs.

One mistake we often see is accounting professionals who blindly send messages to potential contacts on LinkedIn or other social platforms without first establishing a relationship. If you do this, you’re likely to be ignored. It goes without saying that you shouldn’t send salesy, “cold call”-type messages to people with whom you want to connect on LinkedIn and similar outlets. If you really want to make a positive impression on a potential new connection, it’s important to personalize your request by referencing a recent post the person published or mentioning that the two of you recently attended the same conference. Making a personalized effort can help you stand out in a sea of generic DMs.


Don’t post and ghost.

Platforms like LinkedIn thrive on engagement, so it’s critical that you’re active on the platform, especially in the first few hours after posting, to respond to comments and engage with other people’s posts. If you wait more than a day or two to respond, the conversation will likely be forgotten, and the potential connection may be lost forever.

 

Collemi Consulting leverages almost three decades of experience in providing trusted technical accounting and auditing expertise when you need it the most. Salvatore A. Collemi, CPA, Managing Member & Founder, is regarded as an industry leader and subject matter expert by various organizations and media outlets. To schedule an appointment to see how we might work together, contact us at (732) 792-6101.


By Jennifer Ruf March 24, 2025
As audit season is in high gear, it’s important for auditors to step back and plan how they are going to audit a client’s books and records. What are the red flags you’re looking for when it comes time to throw open the books and look through a huge swath of journal entries to pluck out the ones that are questionable, and need to be questioned? First off, it’s important to understand how journal entries are created at the company being audited. For an auditor, that means looking at the internal control environment to understand how a journal entry is created: Who’s authorized to create one and who can create one. You have to understand the process. How does it start and how is the entry eventually recorded onto the financial reporting system? Once you know that, you can determine whether someone can come in and override the system, or if someone can pretend to be someone else and start recording journal entries onto the system. That will help you figure out what to look for to decide what entries to pull out and ask management to get back up information to support and validate those entries. Finding the needle The key here is not to just go through the mechanics, but to really go through the exercise so you can determine if management is playing games in the recording of those transactions. You have to be able to get comfortable with that, and that means you need to be able to document what you’re looking for. Because what the auditor is really doing is looking for a “needle in the haystack”, to identify the transactions that don’t look right, that don’t make sense in the ordinary course of business. For example, if the business is not open on weekends, are transactions being posted on a Saturday or Sunday, or even on holidays? If you see rounded numbers or accounts that are seldom used, those can be red flags as well. Sometimes it can be as simple as asking managers and others like accounting, data entry and IT personnel if they’ve observed any unusual accounting entries. Depending on the size of the company and scope of the work, you might need to use computerized audit software program — some of them with AI built in — that can scan the entries to identify anomalies. Red flags When an auditor is looking for evidence of management override of controls, they can look for some of these 12 red flags indicators: ● Top-side entries ● Entries made to unrelated, unusual or seldom-used accounts ● Entries made by individuals who typically don't make entries. ● Entries recorded at the end of the period ● Post-closing entries with no explanations ● Entries made before or during the preparation of financial statements with no account numbers ● Entries that contain rounded numbers or a consistent ending number ● Entries processed outside the normal course of business ● Accounts that contain transactions that are complex or unusual in nature ● Accounts that contain significant estimates and period-end adjustments ● Accounts that have been prone to errors in the past ● Accounts that contain intercompany transactions When testing non-standard journal entries and other adjustments, you should look for documentary evidence indicating that they were properly supported and approved by management. Finally, remember that while most fraudulent entries are made at the end of a reporting period, you shouldn't ignore the rest of the year  Collemi Consulting leverages nearly three decades of experience to provide trusted technical accounting and auditing expertise when you need it the most. We regularly work with CPA firm leadership to help them reduce risk and maximize efficiencies. To schedule an appointment, contact us at (732) 792-6101.
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