December 4, 2024

Hear, Hear!

Boost your business by becoming adept at active listening.

43:57.
According to an analysis of thousands of sales calls conducted by Gong Labs, a data services firm, that’s the talk-to-listen ratio of the nation’s top sales performers. In other words, they listen more than they talk. In the study, salespeople who focused less on sales pitches and more on active listening to uncover their clients’ pain points were selling at 120% above their quota.


Here’s another compelling statistic: More than 64 percent of HR professionals believe that active listening is the most critical leadership skill managers can possess, reports a study from the Society for Human Resource Management.


Active listening isn’t just a key skill for salespeople and CEOs: CPAs need to hone their listening skills so that they can fully understand their clients’ concerns and goals, ultimately leading to better client relationships and more effective service delivery. Listening also helps CPAs gather all necessary information to make decisions and identify potential issues that clients might not explicitly state. In addition, listening well is also critical to boosting productivity, reducing mistakes due to miscommunication, spurring problem solving among team members, and more.


So what is active listening? Harvard Business Review defines it as “when you not only hear what someone is saying, but also attune to their thoughts and feelings.” 


Here are four strategies to hone your active listening skills:

1. Stop talking.
Next time you’re in a conversation, try to talk less and listen more. You don’t have much to gain from the conversation if you’re the one talking all of the time. Avoid the temptation to fill up pauses in the conversation with words. Often, such pauses give the other person more time to think and formulate their responses, which provides a more fruitful exchange.

 

2. Ask good questions. Show the person you’re conversing with that you care what they have to say by asking questions that reveal your interest. Avoid “yes” or “no” questions, as they tend to limit the conversation. If you’re talking to someone you know a little bit about, prepare for your meeting with some conversation-starters that relate to their hobbies or interests. People like to talk about themselves, and by establishing a friendly rapport at the start of a conversation, they’re likely to open up more. If you’re attempting to converse with a complete stranger at, say, a networking event, come prepared with questions designed to help the two of you find common ground.


3. Pay attention to visual cues. A great deal of communication is unspoken, so observing nonverbal cues can help you understand what the speaker is really thinking. For instance, if the person is crossing their arms or won’t make eye contact, they’re likely not being forthcoming or don’t have an interest in speaking with you. Make sure your own body language is welcoming by maintaining eye contact, nodding your head when appropriate and mirroring the speaker’s facial expressions to show understanding. Avoid fidgeting or staring at your watch or phone.


4. Summarize and validate. Restate the speaker’s key points in your own words without altering the meaning or tone to show that you’ve been paying attention. This may seem awkward at first, but saying something like, “Sounds like you are saying. . .” lets the person know you’ve been paying attention — and allows them to correct you if you’ve misunderstood something they said. It also helps the person feel validated -— which will go a long way to building your relationship.


Collemi Consulting leverages nearly three decades of experience to provide trusted technical accounting and auditing expertise when you need it the most. We regularly work with CPA firm leadership to help them develop and deliver the right training programs for their teams. To schedule an appointment, contact us at (732) 792-6101.

 

 



Looking up at a group of tall buildings with a blue sky in the background.
By Jennifer Ruf April 30, 2025
The wave of mergers and acquisitions in the accounting industry over the past five years or so shows no sign of abating as small and mid-size public accounting firms seek to gain the size that lets them invest in new technology and recruitment, and gain other advantages of economies of scale. While there are lots of arguments to be made in favor of joining forces with other CPA firms, it’s still a fraught process with many potential hurdles. And it’s not just other public accounting firms doing the merging and acquiring. The private equity firms that have been rolling up small and mid-size CPA firms into larger ones come with plenty of benefits, notably the ability to make the investments needed to compete at a time when automation and artificial intelligence (AI) are bringing a sea change into the accounting business, and competitors are getting bigger. But they also come with their own baggage, such as questions of conflicts of interest and compliance with the auditor independence rules, as well as a focus on the more profitable tax and advisory service side of the firms. The money from an acquisition can be enticing, but it’s important to go into it knowing that there’s a price to be paid for it, and what that price is. And how to go about paying it if you do decide to join forces with a private equity firm. Private equity pros Private equity firms have been competing to invest in large public accounting firms, but also to buy out and roll up small and mid-size firms for two core reasons. One is a steady and predictable revenue stream, particularly on the audit side, which is very enticing to them. The other is the revenue potential of expanding the more lucrative tax and consulting side of the business. But they also see the opportunity to grow the CPA firms and make them more profitable by investing in things like staff training, recruitment and cutting edge technology like AI that can transform the accuracy and efficiency of audit processes. And, of course, strategic acquisitions that can further strengthen the business. Another thing they can do is centralize certain auditing tasks like data processing or routine testing, even moving it offshore for cost efficiency. This can give the core auditing team more time for the deep dive and the ability to focus on more value-added services. Private equity cons On the con side, the focus on consulting can lead to the auditing quality side being given less priority for investment and growth. With a focus on short-term profit, private equity funding can come with pressure to focus attention on the higher margin consulting side of the business. Private equity firms are often eager to scale up the tax and consulting sides of the business, to the point of sometimes creating an alternative practice structure (APS) by investing in or acquiring just those parts of a firm and leaving the audit side, with its need for independence and smaller margins, alone. Which calls into question the benefits of a private equity investment, at least on the auditing side of the business. Then there’s the threat to auditor independence of having an owner or partner with a large portfolio of companies like tech firms that can provide other services to audit clients. And even when there is no actual threat, these perceived conflicts of interest can be a red flag to audit regulators and standard-setters. Private equity questions When you’re looking at an investment or acquisition by private equity there are questions to be asked that aren’t always obvious, or at least that don’t have simple answers. It’s easy enough to start a conversation about auditor independence and the appearance of impairment or conflicts of interest with the auditing side of the business, but it’s also easy enough to promise that these issues won’t be a problem. You have to be aware of the other types of services that they're planning to provide to that same client, because that could have an impact on whether or not you can perform the audit or the review work that you’re doing without violating the AICPA’s Code of Professional Conduct. That’s particularly true with small CPA firms focused on the auditing side of the business instead of consulting, which will suddenly find themselves paired with a large and aggressive tax and consulting business. But whatever size your practice is, you’ll have to update policies and procedures and be cognizant of the need to create an infrastructure that acknowledges the potential conflicts that come with a private equity firm’s offer. Collemi Consulting leverages nearly three decades of experience to provide trusted technical accounting and auditing expertise when you need it the most. We regularly work with CPA firm leadership to help them reduce risk and maximize efficiencies. 
By Jennifer Ruf March 24, 2025
As audit season is in high gear, it’s important for auditors to step back and plan how they are going to audit a client’s books and records. What are the red flags you’re looking for when it comes time to throw open the books and look through a huge swath of journal entries to pluck out the ones that are questionable, and need to be questioned? First off, it’s important to understand how journal entries are created at the company being audited. For an auditor, that means looking at the internal control environment to understand how a journal entry is created: Who’s authorized to create one and who can create one. You have to understand the process. How does it start and how is the entry eventually recorded onto the financial reporting system? Once you know that, you can determine whether someone can come in and override the system, or if someone can pretend to be someone else and start recording journal entries onto the system. That will help you figure out what to look for to decide what entries to pull out and ask management to get back up information to support and validate those entries. Finding the needle The key here is not to just go through the mechanics, but to really go through the exercise so you can determine if management is playing games in the recording of those transactions. You have to be able to get comfortable with that, and that means you need to be able to document what you’re looking for. Because what the auditor is really doing is looking for a “needle in the haystack”, to identify the transactions that don’t look right, that don’t make sense in the ordinary course of business. For example, if the business is not open on weekends, are transactions being posted on a Saturday or Sunday, or even on holidays? If you see rounded numbers or accounts that are seldom used, those can be red flags as well. Sometimes it can be as simple as asking managers and others like accounting, data entry and IT personnel if they’ve observed any unusual accounting entries. Depending on the size of the company and scope of the work, you might need to use computerized audit software program — some of them with AI built in — that can scan the entries to identify anomalies. Red flags When an auditor is looking for evidence of management override of controls, they can look for some of these 12 red flags indicators: ● Top-side entries ● Entries made to unrelated, unusual or seldom-used accounts ● Entries made by individuals who typically don't make entries. ● Entries recorded at the end of the period ● Post-closing entries with no explanations ● Entries made before or during the preparation of financial statements with no account numbers ● Entries that contain rounded numbers or a consistent ending number ● Entries processed outside the normal course of business ● Accounts that contain transactions that are complex or unusual in nature ● Accounts that contain significant estimates and period-end adjustments ● Accounts that have been prone to errors in the past ● Accounts that contain intercompany transactions When testing non-standard journal entries and other adjustments, you should look for documentary evidence indicating that they were properly supported and approved by management. Finally, remember that while most fraudulent entries are made at the end of a reporting period, you shouldn't ignore the rest of the year  Collemi Consulting leverages nearly three decades of experience to provide trusted technical accounting and auditing expertise when you need it the most. We regularly work with CPA firm leadership to help them reduce risk and maximize efficiencies. To schedule an appointment, contact us at (732) 792-6101.
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