The accounting profession moves at lightning speed. Whether you’re an entry-level staff, a seasoned professional or a partner, you need to make an effort to stay on top of the trends, stay up to date with the latest accounting & auditing rules, regulations and standards; and comply with state board of accountancy licensing requirements.
But your training shouldn’t stop there. Even if you’re up to date with required continuing professional education (CPE) credits and can recall complex Professional Standards and Accounting Standards Codification guidance with your eyes closed, there’s plenty you can do to further your skills — and your career.
In a recent study by the Society for Human Resource Management, 97% of employers noted that soft skills were either as important or more important than hard skills. As professionals advance in an accounting career and the world becomes more digital, soft skills become increasingly important and can make the difference between two professionals competing for the same job, promotion or client.
Here are three key soft skills you and your team members should master in order to gain an edge in the marketplace:
Written communication skills.
The way you communicate is seen as one of the most integral soft skills for CPAs and accountants. Solid writing skills will not only help you clearly convey technical information to others, but they can help you build client relationships and excel in client prospecting, negotiation and persuasion. One key to good writing for accounting professionals is mastering tone in written communication: You want to maintain a friendly and personable tone that makes the client feel valued. To sharpen your writing skills, consider having a writing expert deliver an in-house CPE presentation on professional writing; or avail yourself to some free writing courses available online or seek out a session on professional writing at an industry conference.
Critical thinking. Accounting professionals who not only look at the problems of the past and find solutions, but who can also anticipate potential problems before they can occur, will have an edge over others in the profession. When working to develop critical thinking skills, it’s important to question how and why processes are done the way they are and contemplate how they might be improved. Developing this type of skepticism will make it easier to ask the right questions and find the "why" instead of just trusting information at face value. To hone your critical thinking skills, try to keep an open mind when approaching a problem, find a mentor with whom you can hash out professional challenges; and keep up to date with professional training opportunities.
An executive presence. Accounting professionals who have strong executive presence are seen as future leaders, as confidence translates to an ability to manage a team or a large roster of clients. These individuals are also perceived as more knowledgeable or the subject matter experts (SMEs) in their field, as they ensure their ideas and suggestions are heard. One way to develop a strong executive presence is to take public speaking courses where you’ll learn to share your ideas with charisma and presence. Another is to speak at and/or regularly attend industry networking events, where you can hone your elevator pitch and get comfortable sharing your thoughts and ideas with authority and conviction. Developing an executive presence is one of the biggest ways you can elevate your career.
While you may be up to date on your required CPE requirements, take some time to sit down and create a plan for developing your soft skills. It will pay off in future dividends!
Collemi Consulting leverages nearly three decades of experience to provide trusted technical accounting and auditing expertise when you need it the most. We regularly work with CPA firm leadership to help them develop and deliver the right training programs for their teams. To schedule an appointment, contact us at (732) 792-6101.
We provide trusted technical accounting and auditing expertise when you need it the most. Serving a full range of constituents in the public accounting profession, we help identify issues before they become problems.